Three is the Magic Number: New HDC Partner Adds Technology and Operations Expertise
MILWAUKEE – (April 28, 2010) – Hanson Dodge Creative (HDC), America’s leading active lifestyle agency, announced today that it has named Jim Hoefflin its new partner. Hoefflin brings 20 years of technology industry experience to help build the agency’s creatively focused technology, marketing and branding capabilities.
HDC partners, Ken Hanson, CEO, and Tim Dodge, president, recognize Hoefflin as a perfect combination of marketing and technology savvy needed to round out the agency’s capabilities in the online, active lifestyle space.
“HDC is a pioneer in navigating the collision of branding, marketing and technology for market-leading consumer product brands. Jim’s expertise is going to enable us to get to the next level of operational excellence and deliver even stronger results for clients,” said Hanson.
“We’ve been in the digital communications space since the beginning. We’re poised for tremendous growth as companies emerging from the recession are refocusing their marketing efforts to online communications. Jim brings a track record of proven success in sales, operations, marketing and innovative technology programs,” said Dodge. “His capabilities, combined with our vision for HDC’s future growth, made this the perfect time to welcome him into our business,” Dodge added.
“HDC is full of talented and highly skilled people who are passionate about delivering real value for their clients. The company is led by two people who I respect and will be challenged by,” Hoefflin said. “This partnership brings me an exciting opportunity to fuse the two things I love most – creative, innovative solutions and fiscally-driven results,” Hoefflin added.
Hoefflin joined HDC after working for almost a decade at RedPrairie Corporation, an IT productivity service provider headquartered in Waukesha, Wis., where he served as EVP, Products and Marketing and helped drive them to a leadership position in the industry. During his tenure, he also served as CMO, SVP Services, CIO and CTO. He has lead successful start-up and high-growth companies, acquisitions and partnerships primarily within the supply chain management, retail workforce and store operations management arenas.
Wolverine Hires Hanson Dodge Creative As Agency of Record
Big – and very exciting – news hitting the wire: We’ve been selected as Wolverine’s Agency of Record. We’re very happy to have Wolverine in our Active Lifestyle family and very excited about the great work in our future. An excellent start to the new decade.
From the official press release:
Wolverine, the authentic work and rugged outdoor footwear and apparel brand, announced today the company has selected Hanson Dodge Creative (HDC), the country’s leading active lifestyle agency based in Milwaukee, Wis., as its agency of record.
After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency’s knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.
“Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers,” said Todd Yates, Vice President of Marketing and General Manager of Apparel for Wolverine. “Hanson Dodge’s combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future.”
“Wolverine is an industry leader in the work and outdoor footwear category, and we’re excited about the opportunity to leverage that brand strength in new and exciting ways in today’s dynamic marketplace,” said Tim Dodge, President of Hanson Dodge Creative. HDC works with industry leaders across a range of product categories to develop and execute innovative, marketing and branding initiatives to support growth.
About Wolverine Brand
For 126 years, Wolverine continues to provide innovative footwear with superior comfort. Wolverine is a division of Wolverine World Wide Inc., one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit www.wolverine.com.
RELATED LINKS
Wolverine web | Wolverine 1000 Mile Boot Collection site | Official Press Release
Pro Cycling + design – a first look at 2010 teams, kits & bikes
As a cycling enthusiast I’m always excited to see the pro team introductions each winter. Even more exciting is seeing what each team kit will look like, and what bikes they’ll be riding. 2010 looks to be a big year with quite a few new teams as well as big players changing squads—most notably Lance Armstrong moving to the new Radio Shack Cycling Team. But while Lance is undeniably the big story in American cycling there are many other names and teams making news. Here are a few teams that I’ve been watching as a sportsman and a designer:
Team Sky
This brand new British cycling team has snapped-up real contenders, including Brad Wiggins (4th in the 2009 Tour de France) and – along with help from sponsors Adidas and Pinarello – are looking like poster children for classic minimalist design.
(Photo by Scott Sunderland/via)
Astana
Led by reigning Tour winner Alberto Contador and completely made-over since 2009, Astana will be looking to repeat the success it’s had over the last couple years. They’ve moved away from the navy blue in their kits… a little too pastel for me, now.
BMC
Swiss team BMC looks to be a real force in 2010. This fall the team signed current US Pro, George Hincapie, Cadel Evans and former World Champion Alessandro Ballan. I’m pulling for Hincapie to finally win Parix Roubaix (the Hell of the North), this April. BMC is from Switzerland… what else do you need to say in terms of design?
Rock Racing
Created by 
Michael Ball of Rock and Republic, Rock Racing is considered a “black sheep” due to their roster including past doping offenders. While these past troubles continue to follow the team, their accolades on the road have begun to stack up— achieving great success from former Grand Tour riders Francisco Mancebo and Oscar Sevilla. As far as design goes, the team has recently launched their own bike line, and, although a fan of their past aesthetic, I’m not completely on board with new new look.
(Photo by Ken Conley/via)
Social Media is Not (Just) a Marketing Channel
As a the number of brands appearing in social media is growing, it seems so is the confusion about how to use it. Can social media bring return on investment? Should it replace a traditional marketing? Which sites are most effective?
The answer is nuanced. Social media can John Tucker Must Die move Heima psp
be a marketing tool, but it is also PR, customer service, focus groups and networking, among other things.
And if brands use the wrong approach at the wrong time, they can make huge missteps – and with all those millions of people watching, it can be disastrous. Router manufacturer Belkin learned this lesson the hard way when they tried to pay a blogger for good product reviews
.
So what is social media? Read the rest of this entry »
Touch the sound.
There are many arguments, pro and con, about music downloads these days. Sound quality and legal arguments aside, the reason I prefer to own hard copies of music (be it vinyl or CD) is for the tactile experience. There’s something special about picking up a well-designed package and appreciating it as much as the music playing through your stereo or headphones. That sensory pleasure is something that just doesn’t translate with the click of a “download” button—even if there is digital booklet available. Ink on paper, people! Nothing like it.
I also like the idea that an artist has thought just as much about the visual as the aural storytelling.
Here are a few great packages that come to mind:
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Sigur Ros: ( ) El Dorado dvdrip
Radiohead: Amnesiac
The Beatles: Magical Mystery Tour
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Zwan: Mary Star of the Sea
Nick Cave: The Lyre of Orpheus Convoy ipod
Editor’s note: If you love CD/vinyl cover art, be sure to check out the Hardformat
blog. It’s great. – bb
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Angels above Berlin.
What an incredible day to be in Berlin. This is just one of the performances earlier today, celebrating the 20th anniversary of the fall of the Berlin Wall.
Along the former border between the Brandenburger Gate and Potsdamer Platz living angels have settled on the city’s rooftops.
Wings spread wide, they observe the faraway human life down on the ground, they observe events in Berlin on the twentieth anniversary of the day the wall came down:
A silent encounter, a silent circle of angels.
A poetic image for the peaceful reunion of a once-divided city.
A performance installation by Theater Anu and Bartel’s living statues.
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HDC Active Yoga: The Merchati Salutation
As an active lifestyle company we are committed to encouraging our team to stay active and fit. Earlier in the year, a number of our team expressed interest in having a Hanson Dodge Yoga class. As it turns out, in addition to my Project Management background, I am also a yoga instructor. So, in March of this year, I offered to teach an onsite class – our HDC Active Yoga program.
A small group of our team members have been joining me on Thursdays at noon to practice Hatha yoga. We welcome anyone who wants to join, whether it is a staff member or client visiting for the day. Some days we concentrate on loosening up, some days it is about stress relief; other times, it is mental and physical relaxation.
We practice many yoga asana (poses) and many traditional flows, including the sun salutations and the moon salutations. Flows in yoga are a series of asana that are done one after another in succession with the intent of creating a physical effect.
As we progressed we wanted to occasionally have a class that was energizing and helped us gather our strength. As a guide, I created what I call the “Merchati Salutation,” after the Sanskrit word “merchati” which means “gather strength.” The Merchati Salutation is a series of 37 asana using many of the warrior poses.
We all feel that this flow is very energizing and wanted to share it with you so that you can benefit from the energizing effects off this yoga flow.
Here is the Merchati Salutation.
Start with your right Side:
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Back to the Future Part II video 1-Mountain, 2-Forward Fold, 3-Warrior I, 4-Warrior II, 5-Reverse Warrior, 6-Warior II, 7-Side Angle, 8-Warrior II, 9-Revolved Side Angle, 10-Warrior II, 11-Side Angle, 12-Bound Warrior, 13-Warrior II, 14-Warrior I, 15-Warrior III, 16-Mountain, 17-Upward Hand, 18-Standing Prayer
Switch to your left Side:
19-Mountain, 20-Forward Fold, 21-Warrior I, 22-Warrior II, 23-Reverse Warrior, 24-Warior II, 25-Side Angle,26-Warrior II, 27-Revolved Side Angle, 28-Warrior II, 29-Side Angle, 30-Bound Warrior, 31-Warrior II, 32-Warrior I, 33-Warrior III, 34-Mountain, 35-Upward Hand, 36-Standing Prayer, 37-Mountain
Once you have done your warm-up and stretching, try the Merchati Salutation in your yoga practice.
We hope that you find that it helps you gather strength for the work you have to do, as it does for us.
– Walter Bloch, HDC Yoga Instructor download 13: Game of Death dvd
(Special thanks to Bill Grainger for his beautiful freeware, Yogafont.)
AIGA at HDC – Swissmiss: From the Alps to NYC
Igor How happy are we to be hosting this event for AIGA and our lovely friend, Swissmiss, this Friday? SO happy.
I’ve known Tina for 10 years – her creativity, passion for beautiful design and her enthusiasm about it never wavers. She’s a true aesthete – she lives and breathes design – in a way that’s unassuming, inspiring and completely eye-opening. And her sense of fun is completely infectious.
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Tina’s blog, swissmiss, is a daily must-read for thousands of people all over the globe. Her client work – from her days at Thinkmap, designing the Visual Thesaurus The Last Boy Scout full movie , to starting up her own design studio and nabbing heavy-hitter clients like MoMA Jackass Number Two and the Food Network
– is recognized for its clean, beautiful aesthetic and always-insightful practical application.
Please join us for some Swiss insights on design, and welcome Tina back to our fair MKE.
SWISSMISS: FROM THE ALPS TO NYC
Friday, November 6
Schedule:
6:30-7:30 food/beverage hour
7:30-8:30 lecture presentation by Tina Roth Eisenberg
8:30-8:45 general announcements
9:00 conclusion
Tickets:
$10 for student AIGA members
$15 for AIGA members
$30 for non-members
Full details and tickets available here.
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Announcing our latest launch – Thule.com
After a two-year gestation period, the baby has arrived. Thule, a world leader in transportation accessories, now has a beautiful new international site – Thule.com – with a customized Sitecore CMS. It was designed by our multi-talented brand experience team and built by our big-hearted, over-caffeinated and sleep-deprived developers. And it couldn’t have happened without our account service/project management wizards working behind the scenes, guiding the project to completion.
Thanks to everyone on our extended Thule team, in North America and Europe/Asia, for working together to make this complex, amazing solution possible.
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Another Perfect Stranger video this is it dvd If you don’t own a car rack, you may be wondering – what’s a Thule? We’re glad you asked. Here’s how they describe themselves:
Thule is the world leader in sports and utility transportation. But that’s not all we are. We are an international group of passionate outdoors-people that delivers safe, easy and stylish solutions for active families, professionals and other outdoor enthusiasts to transport their gear, so that they can start having fun almost as soon as they get out there.
We offer load carriers for vehicles such as rooftop boxes, roof rails and bike carriers. Plus, the company offers snow chains, trailers, towing systems, organization solutions and accessories for RVs as well.
Please behold the magic at THULE.COM.