Archive for May 2008
Happy National Bicycle Month!
Have you decorated your bike tree and cookies yet? Sung your bike carols? Anxiously waited for the Bike Month peloton to land on your rooftop? I hope so.
With gas prices climbing and environmental concerns increasing, this is a particularly good year to celebrate National Bicycle Month. Started in 1956, National Bike Month is still going strong and growing.
To celebrate, take a minute (well, two) to watch this great little video about one man’s bike commute.
Mat’s Commute from Mat Barlow on Vimeo
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NEW NATIONAL LEGISLATION
Complete Streets Bill Now in House and Senate
(05.05.08) Representative Doris Matsui (D-CA) took an important step on Thursday, May 1 for safer, better designed streets yesterday by introducing the Safe and Complete Streets Act of 2008 Night of the Comet movie full (HR 5951) into the U.S. House. Click here to read more.
UPCOMING EVENTS
May 16: Bike to Work Day
Ladder 49 trailer Not a centralized national event, so you might want to Google “Bike To Work Day 2008″ for more events in your area.
May 21: Ride of Silence
Ride of Silence will begin in North America and roll across the globe. Cyclists will take to the roads in a silent procession to honor cyclists who have been killed or injured while cycling on public roadways. Although cyclists have a legal right to share the road with motorists, the motoring public often isn’t aware of these rights, and sometimes not aware of the cyclists themselves.
FOR MORE BICYCLE AND CYCLING ADVOCACY INFO
Bikes Belong Coalition
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(very nice design, excellent up-to-date content)League of American Bicyclists
(great advocacy info and contact forms to talk to politicians about cycling rights/issues)Bicycling Magazine’s This Just In blog
Please feel free to share links and resources that you find helpful. Happy National Bike Month!
Do you tweet?
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Twitter is a truly unique channel which both mimics and complements existing communication media.
Twitter is:
• public and published — like a blog
• conversational and concise — like text messaging
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• available via a subscriber model — like RSS or Atom
• a social networking tool — like MySpace or Facebook.
In 140 characters or less, I regularly update my Twitter status via text message — which, in turn, automatically updates my Facebook status. This blog entry will be announced to those following ActiveMinds on Twitter, and simultaneously broadcast via our RSS feed.
Some call it “micro-blogging,” but this label is misunderstood. The Twitter FAQ (and certain Penny Arcade comic strips) give the impression of an extended Facebook status — where the egocentric can broadcast even the most mundane day-to-day occurrences. However, spend just a few minutes watching TwitterVision American Psycho download , and you’ll realize its true nature as a global conversation. As a user, I can be selective about what I’m “hearing,” and I can listen and respond to anyone in the room. More impressively, this conversation is growing rapidly. The Twitter user base has doubled since January The Last House on the Left move to 1 million users, with an impressive 20% daily usage rate.
Others have written about the multitude of marketing opportunities this new medium provides, and its growing popularity does nothing to hamper this. As an information broadcast tool, Twitter has no entry cost for your business and a simple subscription model for your audience. Even better, so long as you provide content that interests this audience, they are captive. Your contribution to the conversation appears as an alert in the desktop clients, iPhones and web browsers of those listening. Compare this to a banner ad or a headline alongside hundreds of other messages in an Inbox or RSS aggregator.
Like any technology, Twitter is no silver bullet. The primacy of content
does not change – it’s king, right? If anything, the terse nature of Twitter makes it easier to update, but it also makes it more critical to ensure your 140 characters are well spent.
So, if you’ve got it, why not tweet it?