Archive for January 2009
The $300 Million Button.
Green Eyed Monster dvdrip Usability matters. See how a simple UI tweak resulted in major payoffs.
How Changing a Button Increased a Site’s Annual Revenues by $300 Million
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It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
The form was simple. The fields were Email Address and Password.
The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they have problems with it?
Death Toll dvdrip Read the rest of the story here.
Old school fitness.
Control Factor trailer
It will be interesting to see what other childhood fitness activities* catch on while we bounce back from our economic slump.
p.s. While doing a little background research, this caught my eye.
Read the Trend Central article. buy Down with Love
*Which do NOT include burlesque. At least not around these parts.
Ad Council Creative newsletter.
My Year Without Sex hd One newsletter (amongst the hundreds I get every month) that never fails to entertain or educate me is my Ad Council Creative newsletter. Each month they highlight a number of their public service campaigns that are beautifully conceived, designed and executed. Some are funny, some are heartbreaking. But they never fail to get my attention. Here’s the latest:
An American Tail: Fievel Goes West psp
Click here to sign up for their newsletter.
p.s. On a personal note, the Cheerleader one is my favorite. R-O-W-hoo!-DY!
Board Makers Offer the Green Option
An interesting story from the New York Times…
More snowboard makers than ever, from grass-roots innovators like Mervin in Sequim, Wash., to multinational companies like Burton, are offering green or eco-friendly boards this ski season. And the trend is just beginning. Boards made with sustainable materials account for just 2 percent of the $140 million board market, according to Snowsports Industries America, a trade group.
Read the whole NYT story here.
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Bonus link: There is an interesting commentary (Can a Snowboard Be Green? Christian Blake movie
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Save Handmade Toys!
If you’re a fan of handmade toys, you might want to take a minute – right now, if possible – to vote to amend the Consumer Product Safety Improvement Act (CPSIA) of 2008.
In August 2008, after numerous incidents of unsafe toys imported from China, Congress passed the CPSIA to hold manufacturers accountable for ensuring their toys are safe. Unfortunately, the Act, as written, does not exempt small businesses or individuals (such as Etsy download Men in Black II dvd sellers) from the same expensive testing and labeling standards as large manufacturers.
The act goes into effect on February 10, 2009, so please act now.
Get more info here:
Handmade Toy Alliance :: Help Save Handmade Toys in the USA from the CPSIA
Vote here:
CHANGE.ORG :: SAVE SMALL BUSINESS FROM THE CPSIA Freezer Burn move
(click the “vote” button at the upper left of the article)
(Irma The Pig available at Mahar Drygoods
, a retailer and supporter of gorgeous handmade and vintage toys.)