Archive for October 2009

Announcing our latest launch – Thule.com

After a two-year gestation period, the baby has arrived. Thule, a world leader in transportation accessories, now has a beautiful new international site – Thule.com – with a customized Sitecore CMS. It was designed by our multi-talented brand experience team and built by our big-hearted, over-caffeinated and sleep-deprived developers. And it couldn’t have happened without our account service/project management wizards working behind the scenes, guiding the project to completion.

Thanks to everyone on our extended Thule team, in North America and Europe/Asia, for working together to make this complex, amazing solution possible.

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Another Perfect Stranger video this is it dvd If you don’t own a car rack, you may be wondering – what’s a Thule? We’re glad you asked. Here’s how they describe themselves:

Thule is the world leader in sports and utility transportation. But that’s not all we are. We are an international group of passionate outdoors-people that delivers safe, easy and stylish solutions for active families, professionals and other outdoor enthusiasts to transport their gear, so that they can start having fun almost as soon as they get out there.

We offer load carriers for vehicles such as rooftop boxes, roof rails and bike carriers. Plus, the company offers snow chains, trailers, towing systems, organization solutions and accessories for RVs as well.

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Please behold the magic at THULE.COM.


Our LaptopWear design featured on ABC’s “Castle”

We admit it. It’s hard not to be excited about seeing our design on a hit national TV show.

Yesterday, our client – Jan McCallum at Chartwell Studio, Inc. – let us know that our purple paisley design was front and center in the very beginning of Castle: When The Bough Breaks (Season 2, Episode 5).

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Trek Lime wins Cooper-Hewitt 2009 People’s Design Award

Many, many congratulations to our client, Trek, on winning the prestigious Cooper-Hewitt People’s Design Award for the beautiful Trek Lime bike. We were proud to be a part of the Trek Lime story and are happy to see Lime’s product design get the recognition it so very much deserves.

From the Cooper-Hewitt press release:

The Smithsonian’s Cooper-Hewitt, National Design Museum presented its fourth People’s Design Award to the Trek Lime bicycle Thursday, Oct. 22, at its 10th annual National Design Awards gala in New York. Tyler Florence, host of Food Network’s “Tyler’s Ultimate,” announced the winning design and presented the award to Hans Eckholm, senior industrial designer for Trek Bicycles.

After thousands of votes were cast during the course of one month on Cooper-Hewitt’s Web site, the Lime–a coasting bike designed for the casual rider interested in biking for recreation and convenience purposes–emerged as the public’s favorite design.

WATCH THE VIDEO: Tyler Florence, host of Food Network’s “Tyler’s Ultimate,” announces the winning design and presents the award to Hans Eckholm, senior industrial designer for Trek Bicycles.

(more…)


HDC nominated for Pixel Awards

We’re very happy to announce that our web sites for Trek Project One and The Wolverine 1000 Mile Boot Collection are nominated for 2009 Pixel Awards. The 100 Pixel Award nominees, five for each category, were chosen from over 1,000 entries.

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The Wolverine 1000 Mile Boot Collection site is nominated in the Fashion category.

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Trek Project One Breakin All the Rules video , a rich internet application enabling users to customize their own Trek bike, is nominated for Sports.

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Established by Erick & Lisa Laubach in 2006, The Pixel Awards take a fresh look at the best on the web – the cutting-edge website award, annually honoring 20 compelling sites that have shown excellence in web design and development. Sites are submitted in 20 diverse categories[...]. Any site can enter. Only 20 exceptional sites will win.

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In addition to the 20 category winners, each year The Pixel Awards announces a Best in Show winner and People’s Champ. The Best in Show title goes to the site scored the highest by The Pixel Awards judges. The web community votes for the People’s Champ.

PLEASE VOTE!

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Voting for the People’s Champ Award is open to the web community until October 30th.

Please vote for us!

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Seeing is believing.

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Photography has to be one of the professions most affected by the explosion of the digital world. The web allows brands to update their personality, products and services at will—which means photography often needs to change at a moments notice. Unfortunately, like drive-thru restaurants, fast delivery doesn’t necessarily mean getting a great product. The Hitcher II: Ive Been Waiting movie Scanners movie

One of the brands I still look to for both up-to-the-minute evolution and stunning photography, is Patagonia

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. Inspiring images by photographers who understand the importance of a singular moment. (Click images for more detail.)

In a world where craftsmanship is often replaced by commodity, it’s more clear than ever that you get what you pay for.

Visit Patagonia’s site

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Rapha Performance Roadwear: Focusing On the Details.

Rapha has long been one of my favorite active apparel companies…the perfect combination of cycling and design. Every time I visit their site I’m reminded of two things:

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1.  There aren’t enough outdoor apparel companies focused on making highly-detailed and functional products for men.

2.  Wearing a favorite article of clothing can really motivate you to get out there and feel the burn. Isolation trailer

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Help Trek’s Lime bike win the 2009 People’s Design Award.

As design professionals, we’re very, very happy to announce that our client, Trek Bicycle Corporation, is nominated for a 2009 People’s Design Award for its Lime bike product design.

If you’re a Trek fan, please vote for LIME before 6:00 p.m. EST on October 20, 2009. Then check back on October 22 at 10:00 p.m. EST to see the winner announced live at the National Design Awards gala in New York City.

See details and vote at the 2009 People’s Design Award site.

Read more about the Awards here.