Archive for November 2009
Social Media is Not (Just) a Marketing Channel
As a the number of brands appearing in social media is growing, it seems so is the confusion about how to use it. Can social media bring return on investment? Should it replace a traditional marketing? Which sites are most effective?
The answer is nuanced. Social media can John Tucker Must Die move Heima psp
be a marketing tool, but it is also PR, customer service, focus groups and networking, among other things.
And if brands use the wrong approach at the wrong time, they can make huge missteps – and with all those millions of people watching, it can be disastrous. Router manufacturer Belkin learned this lesson the hard way when they tried to pay a blogger for good product reviews
.
So what is social media? (more…)
Touch the sound.
There are many arguments, pro and con, about music downloads these days. Sound quality and legal arguments aside, the reason I prefer to own hard copies of music (be it vinyl or CD) is for the tactile experience. There’s something special about picking up a well-designed package and appreciating it as much as the music playing through your stereo or headphones. That sensory pleasure is something that just doesn’t translate with the click of a “download” button—even if there is digital booklet available. Ink on paper, people! Nothing like it.
I also like the idea that an artist has thought just as much about the visual as the aural storytelling.
Here are a few great packages that come to mind:
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Sigur Ros: ( ) El Dorado dvdrip
Radiohead: Amnesiac
The Beatles: Magical Mystery Tour
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Zwan: Mary Star of the Sea
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Editor’s note: If you love CD/vinyl cover art, be sure to check out the Hardformat
blog. It’s great. – bb
Grizzly Bear: Ready, Able.
Angels above Berlin.
What an incredible day to be in Berlin. This is just one of the performances earlier today, celebrating the 20th anniversary of the fall of the Berlin Wall.
Along the former border between the Brandenburger Gate and Potsdamer Platz living angels have settled on the city’s rooftops.
Wings spread wide, they observe the faraway human life down on the ground, they observe events in Berlin on the twentieth anniversary of the day the wall came down:
A silent encounter, a silent circle of angels.
A poetic image for the peaceful reunion of a once-divided city.
A performance installation by Theater Anu and Bartel’s living statues.
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(via 2009 jahre mauerfall
)
HDC Active Yoga: The Merchati Salutation
As an active lifestyle company we are committed to encouraging our team to stay active and fit. Earlier in the year, a number of our team expressed interest in having a Hanson Dodge Yoga class. As it turns out, in addition to my Project Management background, I am also a yoga instructor. So, in March of this year, I offered to teach an onsite class – our HDC Active Yoga program.
A small group of our team members have been joining me on Thursdays at noon to practice Hatha yoga. We welcome anyone who wants to join, whether it is a staff member or client visiting for the day. Some days we concentrate on loosening up, some days it is about stress relief; other times, it is mental and physical relaxation.
We practice many yoga asana (poses) and many traditional flows, including the sun salutations and the moon salutations. Flows in yoga are a series of asana that are done one after another in succession with the intent of creating a physical effect.
As we progressed we wanted to occasionally have a class that was energizing and helped us gather our strength. As a guide, I created what I call the “Merchati Salutation,” after the Sanskrit word “merchati” which means “gather strength.” The Merchati Salutation is a series of 37 asana using many of the warrior poses.
We all feel that this flow is very energizing and wanted to share it with you so that you can benefit from the energizing effects off this yoga flow.
Here is the Merchati Salutation.
Start with your right Side:
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Back to the Future Part II video 1-Mountain, 2-Forward Fold, 3-Warrior I, 4-Warrior II, 5-Reverse Warrior, 6-Warior II, 7-Side Angle, 8-Warrior II, 9-Revolved Side Angle, 10-Warrior II, 11-Side Angle, 12-Bound Warrior, 13-Warrior II, 14-Warrior I, 15-Warrior III, 16-Mountain, 17-Upward Hand, 18-Standing Prayer
Switch to your left Side:
19-Mountain, 20-Forward Fold, 21-Warrior I, 22-Warrior II, 23-Reverse Warrior, 24-Warior II, 25-Side Angle,26-Warrior II, 27-Revolved Side Angle, 28-Warrior II, 29-Side Angle, 30-Bound Warrior, 31-Warrior II, 32-Warrior I, 33-Warrior III, 34-Mountain, 35-Upward Hand, 36-Standing Prayer, 37-Mountain
Once you have done your warm-up and stretching, try the Merchati Salutation in your yoga practice.
We hope that you find that it helps you gather strength for the work you have to do, as it does for us.
– Walter Bloch, HDC Yoga Instructor download 13: Game of Death dvd
(Special thanks to Bill Grainger for his beautiful freeware, Yogafont.)
AIGA at HDC – Swissmiss: From the Alps to NYC
Igor How happy are we to be hosting this event for AIGA and our lovely friend, Swissmiss, this Friday? SO happy.
I’ve known Tina for 10 years – her creativity, passion for beautiful design and her enthusiasm about it never wavers. She’s a true aesthete – she lives and breathes design – in a way that’s unassuming, inspiring and completely eye-opening. And her sense of fun is completely infectious.
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Tina’s blog, swissmiss, is a daily must-read for thousands of people all over the globe. Her client work – from her days at Thinkmap, designing the Visual Thesaurus The Last Boy Scout full movie , to starting up her own design studio and nabbing heavy-hitter clients like MoMA Jackass Number Two and the Food Network
– is recognized for its clean, beautiful aesthetic and always-insightful practical application.
Please join us for some Swiss insights on design, and welcome Tina back to our fair MKE.
SWISSMISS: FROM THE ALPS TO NYC
Friday, November 6
Schedule:
6:30-7:30 food/beverage hour
7:30-8:30 lecture presentation by Tina Roth Eisenberg
8:30-8:45 general announcements
9:00 conclusion
Tickets:
$10 for student AIGA members
$15 for AIGA members
$30 for non-members
Full details and tickets available here.
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