Pro Cycling + design – a first look at 2010 teams, kits & bikes

As a cycling enthusiast I’m always excited to see the pro team introductions each winter. Even more exciting is seeing what each team kit will look like, and what bikes they’ll be riding. 2010 looks to be a big year with quite a few new teams as well as big players changing squads—most notably Lance Armstrong moving to the new Radio Shack Cycling Team. But while Lance is undeniably the big story in American cycling there are many other names and teams making news. Here are a few teams that I’ve been watching as a sportsman and a designer:

Team Sky
SkyThis brand new British cycling team has snapped-up real contenders, including Brad Wiggins (4th in the 2009 Tour de France) and – along with help from sponsors Adidas and Pinarello – are looking like poster children for classic minimalist design.
(Photo by Scott Sunderland/via)











Astana
Led by reigning Tour winner Alberto Contador and completely made-over since 2009, Astana will be looking to repeat the success it’s had over the last couple years. They’ve moved away from the navy blue in their kits… a little too pastel for me, now.

BMC
Swiss team BMC looks to be a real force in 2010. This fall the team signed current US Pro, George Hincapie, Cadel Evans and former World Champion Alessandro Ballan. I’m pulling for Hincapie to finally win Parix Roubaix (the Hell of the North), this April. BMC is from Switzerland… what else do you need to say in terms of design?

Rock Racing
Created by Rock RacingMichael Ball of Rock and Republic, Rock Racing is considered a “black sheep” due to their roster including past doping offenders. While these past troubles continue to follow the team, their accolades on the road have begun to stack up— achieving great success from former Grand Tour riders Francisco Mancebo and Oscar Sevilla. As far as design goes, the team has recently launched their own bike line, and, although a fan of their past aesthetic, I’m not completely on board with new new look.
(Photo by Ken Conley/via)











22 Responses to “Pro Cycling + design – a first look at 2010 teams, kits & bikes”

  1. On Jason Reimer said:

    As a quick follow-up to my previous entry…Team Sky went 1-2 in their first race of the year. http://www.cyclingnews.com/races/cancer-council-helpline-classic-none/results

  2. On Joe said:

    The Footon-Servetto kit may be the worst to ever hit the pro peleton.

    The good news: you’re on a pro cycling team
    The bad news: you will be wearing a kit that makes you look like you’re riding naked…with a big black tattoo of a bare foot on your chest….

    http://www.footon-servetto-fuji.com/recursos/resource.php?host_id=1&resource_id=370

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