Posts by Bridget Butch
Three is the Magic Number: New HDC Partner Adds Technology and Operations Expertise
MILWAUKEE – (April 28, 2010) – Hanson Dodge Creative (HDC), America’s leading active lifestyle agency, announced today that it has named Jim Hoefflin its new partner. Hoefflin brings 20 years of technology industry experience to help build the agency’s creatively focused technology, marketing and branding capabilities.
HDC partners, Ken Hanson, CEO, and Tim Dodge, president, recognize Hoefflin as a perfect combination of marketing and technology savvy needed to round out the agency’s capabilities in the online, active lifestyle space.
“HDC is a pioneer in navigating the collision of branding, marketing and technology for market-leading consumer product brands. Jim’s expertise is going to enable us to get to the next level of operational excellence and deliver even stronger results for clients,” said Hanson.
“We’ve been in the digital communications space since the beginning. We’re poised for tremendous growth as companies emerging from the recession are refocusing their marketing efforts to online communications. Jim brings a track record of proven success in sales, operations, marketing and innovative technology programs,” said Dodge. “His capabilities, combined with our vision for HDC’s future growth, made this the perfect time to welcome him into our business,” Dodge added.
“HDC is full of talented and highly skilled people who are passionate about delivering real value for their clients. The company is led by two people who I respect and will be challenged by,” Hoefflin said. “This partnership brings me an exciting opportunity to fuse the two things I love most – creative, innovative solutions and fiscally-driven results,” Hoefflin added.
Hoefflin joined HDC after working for almost a decade at RedPrairie Corporation, an IT productivity service provider headquartered in Waukesha, Wis., where he served as EVP, Products and Marketing and helped drive them to a leadership position in the industry. During his tenure, he also served as CMO, SVP Services, CIO and CTO. He has lead successful start-up and high-growth companies, acquisitions and partnerships primarily within the supply chain management, retail workforce and store operations management arenas.
Wolverine Hires Hanson Dodge Creative As Agency of Record
Big – and very exciting – news hitting the wire: We’ve been selected as Wolverine’s Agency of Record. We’re very happy to have Wolverine in our Active Lifestyle family and very excited about the great work in our future. An excellent start to the new decade.
From the official press release:
Wolverine, the authentic work and rugged outdoor footwear and apparel brand, announced today the company has selected Hanson Dodge Creative (HDC), the country’s leading active lifestyle agency based in Milwaukee, Wis., as its agency of record.
After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency’s knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.
“Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers,” said Todd Yates, Vice President of Marketing and General Manager of Apparel for Wolverine. “Hanson Dodge’s combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future.”
“Wolverine is an industry leader in the work and outdoor footwear category, and we’re excited about the opportunity to leverage that brand strength in new and exciting ways in today’s dynamic marketplace,” said Tim Dodge, President of Hanson Dodge Creative. HDC works with industry leaders across a range of product categories to develop and execute innovative, marketing and branding initiatives to support growth.
About Wolverine Brand
For 126 years, Wolverine continues to provide innovative footwear with superior comfort. Wolverine is a division of Wolverine World Wide Inc., one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit www.wolverine.com.
RELATED LINKS
Wolverine web | Wolverine 1000 Mile Boot Collection site | Official Press Release
Grizzly Bear: Ready, Able.
Angels above Berlin.
What an incredible day to be in Berlin. This is just one of the performances earlier today, celebrating the 20th anniversary of the fall of the Berlin Wall.
Along the former border between the Brandenburger Gate and Potsdamer Platz living angels have settled on the city’s rooftops.
Wings spread wide, they observe the faraway human life down on the ground, they observe events in Berlin on the twentieth anniversary of the day the wall came down:
A silent encounter, a silent circle of angels.
A poetic image for the peaceful reunion of a once-divided city.
A performance installation by Theater Anu and Bartel’s living statues.
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AIGA at HDC – Swissmiss: From the Alps to NYC
Igor How happy are we to be hosting this event for AIGA and our lovely friend, Swissmiss, this Friday? SO happy.
I’ve known Tina for 10 years – her creativity, passion for beautiful design and her enthusiasm about it never wavers. She’s a true aesthete – she lives and breathes design – in a way that’s unassuming, inspiring and completely eye-opening. And her sense of fun is completely infectious.
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Tina’s blog, swissmiss, is a daily must-read for thousands of people all over the globe. Her client work – from her days at Thinkmap, designing the Visual Thesaurus The Last Boy Scout full movie , to starting up her own design studio and nabbing heavy-hitter clients like MoMA Jackass Number Two and the Food Network
– is recognized for its clean, beautiful aesthetic and always-insightful practical application.
Please join us for some Swiss insights on design, and welcome Tina back to our fair MKE.
SWISSMISS: FROM THE ALPS TO NYC
Friday, November 6
Schedule:
6:30-7:30 food/beverage hour
7:30-8:30 lecture presentation by Tina Roth Eisenberg
8:30-8:45 general announcements
9:00 conclusion
Tickets:
$10 for student AIGA members
$15 for AIGA members
$30 for non-members
Full details and tickets available here.
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Announcing our latest launch – Thule.com
After a two-year gestation period, the baby has arrived. Thule, a world leader in transportation accessories, now has a beautiful new international site – Thule.com – with a customized Sitecore CMS. It was designed by our multi-talented brand experience team and built by our big-hearted, over-caffeinated and sleep-deprived developers. And it couldn’t have happened without our account service/project management wizards working behind the scenes, guiding the project to completion.
Thanks to everyone on our extended Thule team, in North America and Europe/Asia, for working together to make this complex, amazing solution possible.
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Another Perfect Stranger video this is it dvd If you don’t own a car rack, you may be wondering – what’s a Thule? We’re glad you asked. Here’s how they describe themselves:
Thule is the world leader in sports and utility transportation. But that’s not all we are. We are an international group of passionate outdoors-people that delivers safe, easy and stylish solutions for active families, professionals and other outdoor enthusiasts to transport their gear, so that they can start having fun almost as soon as they get out there.
We offer load carriers for vehicles such as rooftop boxes, roof rails and bike carriers. Plus, the company offers snow chains, trailers, towing systems, organization solutions and accessories for RVs as well.
Please behold the magic at THULE.COM.
Our LaptopWear design featured on ABC’s “Castle”
We admit it. It’s hard not to be excited about seeing our design on a hit national TV show.
Yesterday, our client – Jan McCallum at Chartwell Studio, Inc. – let us know that our purple paisley design was front and center in the very beginning of Castle: When The Bough Breaks (Season 2, Episode 5).
This design is carried exclusively by RoomMates Peel & Stick
Trek Lime wins Cooper-Hewitt 2009 People’s Design Award
Many, many congratulations to our client, Trek, on winning the prestigious Cooper-Hewitt People’s Design Award for the beautiful Trek Lime bike. We were proud to be a part of the Trek Lime story and are happy to see Lime’s product design get the recognition it so very much deserves.
From the Cooper-Hewitt press release:
The Smithsonian’s Cooper-Hewitt, National Design Museum presented its fourth People’s Design Award to the Trek Lime bicycle Thursday, Oct. 22, at its 10th annual National Design Awards gala in New York. Tyler Florence, host of Food Network’s “Tyler’s Ultimate,” announced the winning design and presented the award to Hans Eckholm, senior industrial designer for Trek Bicycles.
After thousands of votes were cast during the course of one month on Cooper-Hewitt’s Web site, the Lime–a coasting bike designed for the casual rider interested in biking for recreation and convenience purposes–emerged as the public’s favorite design.
WATCH THE VIDEO: Tyler Florence, host of Food Network’s “Tyler’s Ultimate,” announces the winning design and presents the award to Hans Eckholm, senior industrial designer for Trek Bicycles.
HDC nominated for Pixel Awards
We’re very happy to announce that our web sites for Trek Project One and The Wolverine 1000 Mile Boot Collection are nominated for 2009 Pixel Awards. The 100 Pixel Award nominees, five for each category, were chosen from over 1,000 entries.
The Wolverine 1000 Mile Boot Collection site is nominated in the Fashion category.
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Trek Project One Breakin All the Rules video , a rich internet application enabling users to customize their own Trek bike, is nominated for Sports.
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Established by Erick & Lisa Laubach in 2006, The Pixel Awards take a fresh look at the best on the web – the cutting-edge website award, annually honoring 20 compelling sites that have shown excellence in web design and development. Sites are submitted in 20 diverse categories[...]. Any site can enter. Only 20 exceptional sites will win.
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In addition to the 20 category winners, each year The Pixel Awards announces a Best in Show winner and People’s Champ. The Best in Show title goes to the site scored the highest by The Pixel Awards judges. The web community votes for the People’s Champ.
PLEASE VOTE!
Voting for the People’s Champ Award is open to the web community until October 30th.
Please vote for us!
Help Trek’s Lime bike win the 2009 People’s Design Award.
As design professionals, we’re very, very happy to announce that our client, Trek Bicycle Corporation, is nominated for a 2009 People’s Design Award for its Lime bike product design.
If you’re a Trek fan, please vote for LIME before 6:00 p.m. EST on October 20, 2009. Then check back on October 22 at 10:00 p.m. EST to see the winner announced live at the National Design Awards gala in New York City.
See details and vote at the 2009 People’s Design Award site.
Read more about the Awards here.