Posts by Chris Remington
A New Way To Connect To Your Favorite Band
The web is changing the way musicians are marketed, and the way artists and fans connect. If you are in a band or into music merchandise, you need to check out Tunipop
. Currently in beta, Tunipop bills itself as “the online source for discovering all forms of music-related fan gear and interacting with other members.”
Tunipop is not a retail outlet or a source for CDs, DVDs or digital downloads. Rather, Tunipop strives to help fans easily find official sources of available music merchandise like T-shirts and posters. It also helps artists market their fan gear more effectively.
The Merchandise Resources section directly links artists to apparel printing, on-tour merchandise and fan club management services, just to name a few.
The site will soon have about 5,000 pages of content which will mainly consist of artist listings within Tunipop’s Go2Merch directory. Coldplay, Elvis Costello, Alicia Keys and the Beastie Boys are some of the artists represented. Tunipop will eventually grow this directory through user-generated artist listings.
Future site enhancements include a syndicated blog, news, links and feature sections. A mobile version of the site is also in the works.
Tunipop wants to be a player in a $6 billion global market. They appear to have some traction, having beaten MySpace to the punch thanks to MySpace’s decision to delay their music merchandise push until later this year.
Tunipop has an interesting angle worth exploring, so check out the site
Universal Remote trailer
Holiday Wishes dvd or watch for it on your favorite band’s MySpace or Facebook page
How far would you go to protect the integrity of your brand?
How far would you go to protect the integrity of your brand? Would you be willing to walk away from millions of dollars of potential sales? Would you turn your back on a channel that would get your product in nearly 4,000 stores across the country? Would you go to unprecedented lengths to ensure the tradition, product quality and personal service your customers associate with your brand remain at the very highest levels? Jim Wier did.
Santa Claws trailer The Mighty Ducks full movie
Wier is a former VP with lawn equipment maker Simplicity, owners of the Snapper brand. When faced with the prospect of helping Wal-Mart build their outdoor power equipment business around Snapper, Wier instead decided to pull his mowers from Wal-Mart’s shelves.
Pretty gutsy move. But Wier understood the history and tradition of the Snapper brand, the company’s ruthless commitment to product quality and its dedication to unparalleled customer service which was entrusted to a network of more than 10,000 independent dealers. He also understood that those people who were passionate about mowing their lawns and who took great pride in its appearance wanted, needed, the very best brand experience.
Charles Fishman’s January, 2006 Fast Company article, “The Man Who Said No to Wal-Mart”, is a classic. It is a must-read for anyone who is entrusted with caring for and nurturing a brand and the customers who are passionate about it. Read it here
.