I first became aware of eco-running this past spring when my urban neighborhood, Riverwest, thawed out, and a winter’s worth of litter emerged from the melting gray snow banks. Every spring the neighborhood has to deal with the garbage that the thousands of people passing through insist on leaving behind. This year, however, we were introduced to a new, simple and ingenious approach to the clean up, courtesy of local resident and endurance runner, Sam Huber – aka The Eco-Runner.

Sam incorporates scooping up litter into his running regimen and is on a mission to convert people to serving their environment by simply picking up the trash in their path. Sam’s grassroots project is getting national attention and attracting new eco-runners (or in my case, eco-walkers) every day.

Visit Eco-Runner to follow Sam’s progress and learn more about how to green your exercise routine.

I ran across this post from James Thomas of the Bicycle Design blog last night. It shows a prototype Trek Stop (think truck stop) that’s currently located outside a bike shop in Madison, WI. Think of the Trek Stop as a vending machine merged with a mechanic’s bike stand wrapped in the styling of a gas station awning. The vending machine sells all of the basics you may need while out and about on your next ride including tubes, patch kits, water bottles, etc. I could see these units being a success in areas where bikes shops aren’t currently found - in dense urban areas, near parks and trails that handle a lot of cycling traffic, or near mass transit hubs. Overall I think it’s a great concept whose time may appropriate with the cost of gasoline on the rise and the renewed interest in bikes as viable commuting options.

Have you decorated your bike tree and cookies yet? Sung your bike carols? Anxiously waited for the Bike Month peloton to land on your rooftop? I hope so.

With gas prices climbing and environmental concerns increasing, this is a particularly good year to celebrate National Bicycle Month. Started in 1956, National Bike Month is still going strong and growing.

To celebrate, take a minute (well, two) to watch this great little video about one man’s bike commute.

Mat’s Commute from Mat Barlow on Vimeo.

NEW NATIONAL LEGISLATION
Complete Streets Bill Now in House and Senate
(05.05.08) Representative Doris Matsui (D-CA) took an important step on Thursday, May 1 for safer, better designed streets yesterday by introducing the Safe and Complete Streets Act of 2008 (HR 5951) into the U.S. House. Click here to read more.

UPCOMING EVENTS
May 16: Bike to Work Day
Not a centralized national event, so you might want to Google “Bike To Work Day 2008″ for more events in your area.

May 21: Ride of Silence
Ride of Silence will begin in North America and roll across the globe. Cyclists will take to the roads in a silent procession to honor cyclists who have been killed or injured while cycling on public roadways. Although cyclists have a legal right to share the road with motorists, the motoring public often isn’t aware of these rights, and sometimes not aware of the cyclists themselves.

FOR MORE BICYCLE AND CYCLING ADVOCACY INFO
Bikes Belong Coalition
(very nice design, excellent up-to-date content)

League of American Bicyclists
(great advocacy info and contact forms to talk to politicians about cycling rights/issues)

Bicycling Magazine’s This Just In blog

Please feel free to share links and resources that you find helpful. Happy National Bike Month!

It’s a shame our leaders can only tell us to “buy, buy, buy” during an economic downturn (slump, recession, whatever you want to call this). As the price of fuel and food climbs upward, they should be urging us to grow Victory Gardens, pitching in to sustain ourselves and reduce our dependence on industrial methods and foreign fuels. When economic recession coincides with a global climate crisis, it makes even more sense.

When you grow even a small portion of your own food, you reap manifold benefits. You get the satisfaction of reducing your dependence on others for your most basic needs. Vegetables are absolutely the best thing you can eat, and when you grow your own they are cheaper, fresher and tastier. You get to control what fertilizer is used (or not) to grow them, and no petroleum is required to truck them to your kitchen. You get to slow down a bit and maybe connect with your neighbor to swap surplus tomatoes or borrow a shovel. Best of all, you get to be out in the fresh air, using your muscles with a real purpose and not just completing sets of reps. It’s the perfect solution: get in shape while improving your diet.

Michael Pollan makes the point more completely in his essay, Why Bother?:

It is one of the absurdities of the modern division of labor that, having replaced physical labor with fossil fuel, we now have to burn even more fossil fuel to keep our unemployed bodies in shape [i.e., driving ourselves to the gym].

I say we take his advice. Let’s skip the health club this summer and work out in our back yards instead.

(Photo: Flickr - Dr. Hemmert)

Most of the time, I don’t think a whole lot about my safety while I run or bike. I’ve been doing it for a long time and I’ve never had a serious problem. But running, and especially biking, is not without risk.

The obvious risk comes in the form of a few tons of steel and glass strapped to 4 wheels - cars, trucks, and traffic in general. America unfortunately, isn’t the most enlightened place when it comes to respecting bikes and pedestrians. For the most part it’s fine, but there’s always the random inattentive driver or even worse, the driver thats upset you’d have the audacity to run or bike on an actual road.

The not-so-obvious risk are numerous as well. What would happen if I fainted from heat exhaustion like this guy? What if had a heart attack or stroke? What if I took a spill in a remote place on my bike and was left unconscious?

I’m generally not a panic-inclined fellow, and I realize that most of the scenarios above are statistically improbable. However, when you solo run 12, 15 or 20 miles in all sorts of severe weather over the course of several hours, it makes you think about things like this. What if something happened to me? I’m 8 miles from the nearest phone! Thankfully, there’s a simple answer and it’s called Road I.D.

I picked one of these I.D. bracelets up a few weeks back and couldn’t be more impressed with the product. The concept is simple. It’s a lightweight bracelet that holds an engraved plaque with you vital info on it. My name. Emergency phone numbers. Blood type. Allergies. You get the idea.

I’ve been wearing it on all of my rides and runs and I can think of more instances where it would come in handy as well, such as extended backpacking trips or traveling abroad. If a bracelet isn’t your style, they have a bunch of other options as well. Check out Road I.D. It’s a simple thing that may end up saving your life sometime.

And before you ask, this isn’t a paid posting for Road I.D. I just think that it’s a great product from a company that decided to do one thing and do it very well.

As a long-distance runner, my father taught me to warm up before my runs, cool down and always stretch afterwards to prevent injury. But even after following this fatherly advice, I’ve always had running-associated injuries (admittedly I’m also chronic “run-through-the-pain” runner which probably doesn’t help).

A recent New York Times article even discusses this disconnect, “The truth is that after dozens of studies and years of debate, no one really knows whether stretching helps, harms, or does anything in particular for performance or injury rates.”

So, why do I continue to stretch? The reason I stretch after my runs is more emotional than physical. There’s nothing better than calming my body down to an almost meditative state by concentrating my movements. Unlike the “runner’s high” I get while I’m running, it’s rewarding to breathe a slow, controlled pace and think about my accomplishment. It’s my way of coming back down to earth.

At HDC, we continuously seek to understand the mind of the Active Lifestyle Consumer. And it strikes me as interesting that as an active lifer, my emotional state is associated with my fitness activity, but it’s also more complex. My emotions change from a state of excitement/enjoyment while I’m doing my activity to a calm/relaxed emotional state as I stretch from my workout. As marketers, we need to acknowledge these emotional complexities as we think about the consumer’s entire fitness experience and what they are really seeking from that activity.

For my peace of mind, I think I’ll keep stretching.

I am fascinated with bike messengers. They are the digital age equivalent of the Pony Express, navigating our treacherous streets with great speed and grace to deliver our stuff on time.

As designers, we can’t help but be inspired by the unique culture of bike messengers, visual and otherwise. Part athlete, part urban soldier, these riders personify the rebel zeitgeist that inspires brands and trends. Where they go, others follow, and that’s a lesson for brands. From the fixie craze to fashion trends like the messenger bag, bike messengers influence and inspire. Everything about them just screams “cool.”

In honor of these riders, I’ve assembled a few handpicked examples of mess culture from around the web: (mess = “messenger”).

The New York Bike Messenger Association website is the hub of New York’s messenger society. You’ll see that they don’t stop riding when they’re not delivering. They’re racing, playing bike polo, and riding to raise funds for fallen comrades. Don’t miss the wealth of content in their links section.

Moving a little closer to home, this article from OnMilwaukee.com honors Milwaukee’s sole bike-only messenger service, Breakaway Bicycle Couriers. When the weather shut down the post office, Breakaway riders toughed it out, delivering packages through the snow and ice – on road bikes.

And finally, the Mecca of mess, messmedia.org. What this site lacks in design, it makes up for in content. If it has anything to do with bike messengers, it’s on this site.

Sadly, I noticed much real estate on messenger sites devoted to memorials and fundraisers for messengers who have been killed or injured by motorists. Hopefully, that statement alone will inspire more people to give them the a little extra space.

This caught my eye over the weekend – first, because I think it’s a great idea. Second, because it involves Trek, our very own client.

David C. Joyce, president of Ripon College [WI], wants to make a deal with new students this fall: Leave the car at home for the first year and get a free Trek mountain bike. To keep.

The college has purchased 200 Trek bikes to give to a portion of the roughly 300 first-year students that will arrive in the fall. After students sign a honor code, saying that they will not bring a car to campus that year, they get a bike, a helmet, and a bike lock, altogether worth about $400. The program is supported by college donors, trustees, and alumni, and the college got discounts on the equipment from Master Lock and the Trek Bicycle Corporation, which is based 60 miles south of Ripon.

Read the full story here.

I recently did a presentation to the Milwaukee Internet Marketing Association on how brands need to leverage the web to help build loyal consumers and convert them into what we call “Brand Champions.”

It was interesting pulling this presentation together because the thoughts I captured are at the heart and soul of what we as a firm work to deliver for every brand we work with when we create any program. Creating Brand Champions requires a discipline and focus that extends far beyond the marketing department. From product development, to service, to sales, to dealer relations there isn’t an area of an organization that doesn’t impact a brand’s ability to create lasting, meaningful relationships with their consumers. Steve Rubel wrote a post on Micro Persuasion “Preaching to the Converted” almost three years ago that I believe extends to how brands should approach all their work online.

1. FIND where your target consumers and brand champions are interacting online
2. LISTEN to what they are saying to better understand what they want and need from your brand
3. ENGAGE your users in a dialogue and create new ways for your consumers to interact with your brand
4. EMPOWER your Brand Champions to create stories and lead conversations about your brand to actively influence others

I cover these in my presentation with examples of how LISTENING, ENGAGING and EMPOWERING your users within a Brand’s site can help create Brand Champions. Check out my presentation and I would love to hear your point of view on the topics covered.

I live right next to a big park, and I’m constantly amazed at the fact that it’s almost always empty. It’s the kind of place I would have spent much of my time as a kid. Of course, when I was a kid (here we go) we didn’t have MySpace, World of Warcraft or cell phones with internet access. Our version of World of Warcraft was hitting each other with sticks.

I won’t say those were better days, but I do believe we’re losing touch with the physical world. This article from The Guardian confirms that. It says that the number of people participating in outdoor activities has fallen precipitously since the 1980’s. The culprit? Videophilia, a preference for indoor media activities. Translation: MySpace, Facebook, RuneScape, texting, Nintendo DS, PSP, PS3, Wii, instant messaging, first person shooters, email, MP3 players and smart phones, to name a few. Who has time to go outside?

We need to make time.

The Guardian article goes on to say that by staying inside, we’re putting the environment at risk. People become environmentalists because they love the outdoors. You can’t fall in love with the outdoors if you’ve never been there.

But the environment is not the only thing to suffer as a result of our decreasingly active lives. According to our friends at the President’s Challenge, two-thirds of Americans are obese or overweight. Coincidence?

I humbly suggest that we all try a new game. It’s massively multiplayer (6+ billion users), high-rez and rendered in stunning 3D with immersive sound. It’s free to play and you don’t need any technology. It’s called the real world. Log out and give it a try! Unplug the kids and bring them along too. Throw a ball, ride a bike, chase each other around the park, play disc golf. If you’re short on ideas, visit the President’s Challenge website for some inspiration.

And don’t forget to take some pictures for your MySpace page.