Category: In the Studio
HDC Active Yoga: The Merchati Salutation
As an active lifestyle company we are committed to encouraging our team to stay active and fit. Earlier in the year, a number of our team expressed interest in having a Hanson Dodge Yoga class. As it turns out, in addition to my Project Management background, I am also a yoga instructor. So, in March of this year, I offered to teach an onsite class – our HDC Active Yoga program.
A small group of our team members have been joining me on Thursdays at noon to practice Hatha yoga. We welcome anyone who wants to join, whether it is a staff member or client visiting for the day. Some days we concentrate on loosening up, some days it is about stress relief; other times, it is mental and physical relaxation.
We practice many yoga asana (poses) and many traditional flows, including the sun salutations and the moon salutations. Flows in yoga are a series of asana that are done one after another in succession with the intent of creating a physical effect.
As we progressed we wanted to occasionally have a class that was energizing and helped us gather our strength. As a guide, I created what I call the “Merchati Salutation,” after the Sanskrit word “merchati” which means “gather strength.” The Merchati Salutation is a series of 37 asana using many of the warrior poses.
We all feel that this flow is very energizing and wanted to share it with you so that you can benefit from the energizing effects off this yoga flow.
Here is the Merchati Salutation.
Start with your right Side:
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Back to the Future Part II video 1-Mountain, 2-Forward Fold, 3-Warrior I, 4-Warrior II, 5-Reverse Warrior, 6-Warior II, 7-Side Angle, 8-Warrior II, 9-Revolved Side Angle, 10-Warrior II, 11-Side Angle, 12-Bound Warrior, 13-Warrior II, 14-Warrior I, 15-Warrior III, 16-Mountain, 17-Upward Hand, 18-Standing Prayer
Switch to your left Side:
19-Mountain, 20-Forward Fold, 21-Warrior I, 22-Warrior II, 23-Reverse Warrior, 24-Warior II, 25-Side Angle,26-Warrior II, 27-Revolved Side Angle, 28-Warrior II, 29-Side Angle, 30-Bound Warrior, 31-Warrior II, 32-Warrior I, 33-Warrior III, 34-Mountain, 35-Upward Hand, 36-Standing Prayer, 37-Mountain
Once you have done your warm-up and stretching, try the Merchati Salutation in your yoga practice.
We hope that you find that it helps you gather strength for the work you have to do, as it does for us.
– Walter Bloch, HDC Yoga Instructor download 13: Game of Death dvd
(Special thanks to Bill Grainger for his beautiful freeware, Yogafont.)
AIGA at HDC – Swissmiss: From the Alps to NYC
Igor How happy are we to be hosting this event for AIGA and our lovely friend, Swissmiss, this Friday? SO happy.
I’ve known Tina for 10 years – her creativity, passion for beautiful design and her enthusiasm about it never wavers. She’s a true aesthete – she lives and breathes design – in a way that’s unassuming, inspiring and completely eye-opening. And her sense of fun is completely infectious.
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Tina’s blog, swissmiss, is a daily must-read for thousands of people all over the globe. Her client work – from her days at Thinkmap, designing the Visual Thesaurus The Last Boy Scout full movie , to starting up her own design studio and nabbing heavy-hitter clients like MoMA Jackass Number Two and the Food Network
– is recognized for its clean, beautiful aesthetic and always-insightful practical application.
Please join us for some Swiss insights on design, and welcome Tina back to our fair MKE.
SWISSMISS: FROM THE ALPS TO NYC
Friday, November 6
Schedule:
6:30-7:30 food/beverage hour
7:30-8:30 lecture presentation by Tina Roth Eisenberg
8:30-8:45 general announcements
9:00 conclusion
Tickets:
$10 for student AIGA members
$15 for AIGA members
$30 for non-members
Full details and tickets available here.
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Bikes as Birds
A few months back an exciting new project landed in our lap from our longtime collaborators at Trek. The task was to redesign the consumer interface of their popular Project One custom bike configuration tool. At some point in the design process a few months ago I found myself dreaming about my latest project, as I commonly do. In this dream I used Project One to create bike designs that looked like various species of birds. When I woke up I realized what a fantastic idea this was.
I’m happy to announce that today with Trek, the team here at Hanson Dodge Creative has launched the latest incarnation of Project One. To commemorate the launch I followed my subconscious advice and actually styled several bikes as birds. Click on any of the images in this post to see a full-sized version.
The bikes below have been designed using just the configurator and haven’t been adjusted in any image editing software – a testament to the amount of creative control the custom program affords. You can even change colors on the smallest of details like bar tape, cable housings and in some cases even brake hood colors. The amount of customization Trek is offering to their customers sets a high bar for online product configurations.
So enjoy. And if you feel motivated, flutter on over to Trek’s Project One
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configurator and make your own bike as a bird. If you’re really motivated, post your creation to Flickr and add a link to the comments for this post.
Wild Parrot
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Yellow Finch
Woodpecker
Raven
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Rooster
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Cardinal
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All of the source birdy photos can be found on Flickr and are flagged as remixable by the creative commons license.
Get your avian photo fix here:
http://www.flickr.com/photos/nosha/2572923294/
http://www.flickr.com/photos/davideg/1513641666/
http://www.flickr.com/photos/darwinbell/320009619/
http://www.flickr.com/photos/lindenbaum/2525362430/
http://www.flickr.com/photos/jettyboy/855569038/
http://flickr.com/photos/ricmcarthur/148238137/
http://flickr.com/photos/simondbarnes/360572546/
http://www.flickr.com/photos/revilla/538922356/
http://flickr.com/photos/lindenbaum/2220526073/
http://flickr.com/photos/kubina/467715401/ download The Yarn Princess Peaceful Warrior psp Christian Blake psp
Bikes and Baseball Boondoggle.
buy Family Guy: The Story So Far… The Trek Marketing Department and their Hanson Dodge Creative team has been busy producing some pretty outstanding work this year — national TV spots, print ads, catalogs, websites. So we knew it was time for a celebration. And, with the playoff-chasing Brewers right in our backyard, the 1st Annual Bikes and Baseball Boondoggle was born.
Take a sunny 71-degree day, an afternoon game, 28 bikes, tailgating and a Brewers victory, and you have the perfect September outing. The group lived our pledge to “Go By Bike” and headed out from HD’s offices en masse to Miller Park. Taking advantage of the Hank Aaron trail, we showed that using 2 wheels instead of 4 is actually easier and more fun. I’d like to think we convinced others to try this next time.
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Our own Dan Herwig, Art Director, tried to bring home a skid contest victory but ended up demonstrating why he should keep his day job. And wear a helmet next time.
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We brought the Brewers some luck and broke the losing streak. We’ll see if the Brewers can pull out a playoff spot. Go Brewers!
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See our very own Bradley Rochford’s beautiful Trek Madone
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(Roll over bottom of photo for more images.)
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We interrupt this program…
So as not to be accused of taking ourselves too seriously, we thought we’d share a fun little internal project that debuted at our Annual Holiday Party this past weekend. It’s a short film that parodies filmmaker Ken Burns’ style of documentary. There are a few insider jokes, but overall it pokes some fun at the industry we’re so blessed to be a part of. We give you: American Industry: From Ironworker to Knowledge Worker.
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Here I am introducing Hanson Dodge Creative’s first blog. I started HDC out of a spare bedroom about 25 years ago, the same time that Apple introduced the computer that would change everything. At the time, our mission was simply stated as creating “Design that works.” We’ve believed from the start that great design has to serve a higher cause. For us, that cause has always been defined as serving the best interests of the end-user while making things better for our clients. This simple mission combined with an abundance of talent, passion and hard work, has brought us to where we are today – the infinitely provocative convergence of four major forces: design, business, marketing and technology.
Today I am proud to say, Hanson Dodge Creative is 90 of the most talented people in branding, design and technology. We continue to serve the same mission: to make things better for our clients. As we have grown, so have our ambitions. Beyond our passion for branding, design and technology, we have sharpened our focus to brands that want to reach the Active Lifestyle Consumer. This has enabled us to grow our expertise and provide greater insights and value to our clients, a list that includes many of the leading active lifestyle brands in the world. Serving Trek Bicycle, Horizon Fitness, Old Town Canoes, CycleOps Power and many others has given us a unique vantage point to study this consumer. It is this experience, combined with our time-proven expertise and growing research efforts that establishes HDC as America’s foremost brand experience designers focused on the Active Lifestyle Consumer.
This blog is an effort to turn Hanson Dodge Creative inside out and provide a platform to explore this dynamic and wildly convergent landscape. Thanks for reading. We invite you to share your ideas and explore with us a rapidly evolving world that we find infinitely exciting and challenging.