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Three is the Magic Number: New HDC Partner Adds Technology and Operations Expertise
MILWAUKEE – (April 28, 2010) – Hanson Dodge Creative (HDC), America’s leading active lifestyle agency, announced today that it has named Jim Hoefflin its new partner. Hoefflin brings 20 years of technology industry experience to help build the agency’s creatively focused technology, marketing and branding capabilities.
HDC partners, Ken Hanson, CEO, and Tim Dodge, president, recognize Hoefflin as a perfect combination of marketing and technology savvy needed to round out the agency’s capabilities in the online, active lifestyle space.
“HDC is a pioneer in navigating the collision of branding, marketing and technology for market-leading consumer product brands. Jim’s expertise is going to enable us to get to the next level of operational excellence and deliver even stronger results for clients,” said Hanson.
“We’ve been in the digital communications space since the beginning. We’re poised for tremendous growth as companies emerging from the recession are refocusing their marketing efforts to online communications. Jim brings a track record of proven success in sales, operations, marketing and innovative technology programs,” said Dodge. “His capabilities, combined with our vision for HDC’s future growth, made this the perfect time to welcome him into our business,” Dodge added.
“HDC is full of talented and highly skilled people who are passionate about delivering real value for their clients. The company is led by two people who I respect and will be challenged by,” Hoefflin said. “This partnership brings me an exciting opportunity to fuse the two things I love most – creative, innovative solutions and fiscally-driven results,” Hoefflin added.
Hoefflin joined HDC after working for almost a decade at RedPrairie Corporation, an IT productivity service provider headquartered in Waukesha, Wis., where he served as EVP, Products and Marketing and helped drive them to a leadership position in the industry. During his tenure, he also served as CMO, SVP Services, CIO and CTO. He has lead successful start-up and high-growth companies, acquisitions and partnerships primarily within the supply chain management, retail workforce and store operations management arenas.
Wolverine Hires Hanson Dodge Creative As Agency of Record
Big – and very exciting – news hitting the wire: We’ve been selected as Wolverine’s Agency of Record. We’re very happy to have Wolverine in our Active Lifestyle family and very excited about the great work in our future. An excellent start to the new decade.
From the official press release:
Wolverine, the authentic work and rugged outdoor footwear and apparel brand, announced today the company has selected Hanson Dodge Creative (HDC), the country’s leading active lifestyle agency based in Milwaukee, Wis., as its agency of record.
After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency’s knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.
“Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers,” said Todd Yates, Vice President of Marketing and General Manager of Apparel for Wolverine. “Hanson Dodge’s combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future.”
“Wolverine is an industry leader in the work and outdoor footwear category, and we’re excited about the opportunity to leverage that brand strength in new and exciting ways in today’s dynamic marketplace,” said Tim Dodge, President of Hanson Dodge Creative. HDC works with industry leaders across a range of product categories to develop and execute innovative, marketing and branding initiatives to support growth.
About Wolverine Brand
For 126 years, Wolverine continues to provide innovative footwear with superior comfort. Wolverine is a division of Wolverine World Wide Inc., one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit www.wolverine.com.
RELATED LINKS
Wolverine web | Wolverine 1000 Mile Boot Collection site | Official Press Release
HDC nominated for Pixel Awards
We’re very happy to announce that our web sites for Trek Project One and The Wolverine 1000 Mile Boot Collection are nominated for 2009 Pixel Awards. The 100 Pixel Award nominees, five for each category, were chosen from over 1,000 entries.
The Wolverine 1000 Mile Boot Collection site is nominated in the Fashion category.
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Trek Project One Breakin All the Rules video , a rich internet application enabling users to customize their own Trek bike, is nominated for Sports.
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Established by Erick & Lisa Laubach in 2006, The Pixel Awards take a fresh look at the best on the web – the cutting-edge website award, annually honoring 20 compelling sites that have shown excellence in web design and development. Sites are submitted in 20 diverse categories[...]. Any site can enter. Only 20 exceptional sites will win.
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In addition to the 20 category winners, each year The Pixel Awards announces a Best in Show winner and People’s Champ. The Best in Show title goes to the site scored the highest by The Pixel Awards judges. The web community votes for the People’s Champ.
PLEASE VOTE!
Voting for the People’s Champ Award is open to the web community until October 30th.
Please vote for us!
Rapha Performance Roadwear: Focusing On the Details.
Rapha has long been one of my favorite active apparel companies…the perfect combination of cycling and design. Every time I visit their site I’m reminded of two things:
1. There aren’t enough outdoor apparel companies focused on making highly-detailed and functional products for men.
2. Wearing a favorite article of clothing can really motivate you to get out there and feel the burn. Isolation trailer
The Comebacks film Visit the Rapha Performance Roadwear site.
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Help Trek’s Lime bike win the 2009 People’s Design Award.
As design professionals, we’re very, very happy to announce that our client, Trek Bicycle Corporation, is nominated for a 2009 People’s Design Award for its Lime bike product design.
If you’re a Trek fan, please vote for LIME before 6:00 p.m. EST on October 20, 2009. Then check back on October 22 at 10:00 p.m. EST to see the winner announced live at the National Design Awards gala in New York City.
See details and vote at the 2009 People’s Design Award site.
Read more about the Awards here.
Drawing with water.
Okay – it’s not active lifestyle, but it is lovely: a quietly surprising promotional video for the graphic novel, Alan’s War, written and illustrated by Emmanuel Guibert.
When Alan Cope joined the army and went off to fight in World War II, he had no idea what he was getting into. This graphic memoir is the story of his life during wartime, a story told with poignant intimacy and matchless artistry.
Across a generation, a deep friendship blossomed between Alan Cope and author/artist Emmanuel Guibert. From it, Alan’s War was born: a graphic novel that is a deeply personal and moving experience, straight from the heart of the Greatest Generation; a unique piece of WWII literature; and a ground-breaking graphic memoir.
Old school fitness.
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It will be interesting to see what other childhood fitness activities* catch on while we bounce back from our economic slump.
p.s. While doing a little background research, this caught my eye.
Read the Trend Central article. buy Down with Love
*Which do NOT include burlesque. At least not around these parts.
Board Makers Offer the Green Option
An interesting story from the New York Times…
More snowboard makers than ever, from grass-roots innovators like Mervin in Sequim, Wash., to multinational companies like Burton, are offering green or eco-friendly boards this ski season. And the trend is just beginning. Boards made with sustainable materials account for just 2 percent of the $140 million board market, according to Snowsports Industries America, a trade group.
Read the whole NYT story here.
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Bonus link: There is an interesting commentary (Can a Snowboard Be Green? Christian Blake movie
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ATM Origami.
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To inform consumers of HSBC’s offerings JWT Sydney printed five sets of origami instructions on the back of ATM receipts. People can literally fold the piece of communication and keep it as a reminder. Freakshow download
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Speed Vest
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I’ve seen this proof-of-concept floating around the web for a few weeks and it looks like it’s gaining some traction. It’s called the Speed Vest, and it displays a cyclist’s speed in illuminated numbers on their back. The idea is that it makes the cyclist more visible and helps educate cagers car drivers to the viability of bike commuting. Interesting concept, but I think a little refinement is needed before it would be moved into production. It seems like a “mph” or “kph” would need to be illuminated as well for drivers to get the full concept. The reflective “MY SPEED” lettering seems to be illegible at night. Could just be the video, however. That being said, it’s an interesting blend of on-bike technology and practical cycling fashion.