We’re big fans of reuse and creativity, so this HSBC Australia campaign hit the sweet spot.
To inform consumers of HSBC’s offerings JWT Sydney printed five sets of origami instructions on the back of ATM receipts. People can literally fold the piece of communication and keep it as a reminder.
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Ken’s latest post — The Manifesto of The New Designer — is up for consumption on the Notes on Design blog. Read it here.
I’ve seen this proof-of-concept floating around the web for a few weeks and it looks like it’s gaining some traction. It’s called the Speed Vest, and it displays a cyclist’s speed in illuminated numbers on their back. The idea is that it makes the cyclist more visible and helps educate cagers car drivers to the viability of bike commuting. Interesting concept, but I think a little refinement is needed before it would be moved into production. It seems like a “mph” or “kph” would need to be illuminated as well for drivers to get the full concept. The reflective “MY SPEED” lettering seems to be illegible at night. Could just be the video, however. That being said, it’s an interesting blend of on-bike technology and practical cycling fashion.
The League of American Bicyclists has announced our first annual ranking of Bicycle Friendly States, scoring all 50 states on more than 70 factors. The states were scored on responses to a questionnaire evaluating their commitment to bicycling and covering 6 key areas: legislation; policies and programs; infrastructure; education and encouragement; evaluation and planning; and enforcement. The highest and lowest scoring states overall were:
Top 5
1. Washington
2. Wisconsin
3. Arizona
4. Oregon
5. Minnesota
Bottom 5
46. North Dakota
47. Mississippi
48. Alabama
49. Georgia
50. West Virginia
Read the full story here at the League of American Bicyclists site.
p.s. Whoo-hoo! Wisconsin’s #2! IN YOUR FACE, Oregon! (Just kidding. We love you. And we’re jealous of your mountains.)