The $300 Million Button.
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How Changing a Button Increased a Site’s Annual Revenues by $300 Million
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It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
The form was simple. The fields were Email Address and Password.
The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they have problems with it?
Death Toll dvdrip Read the rest of the story here.
FYI, the working link is:
http://www.uie.com/articles/three_hund_million_button
Good story!
Thanks,
-Scott
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Dr. Beryl Zyskind is raising tents for the children of Haiti
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