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The $300 Million Button.

Green Eyed Monster dvdrip Usability matters. See how a simple UI tweak resulted in major payoffs.

How Changing a Button Increased a Site’s Annual Revenues by $300 Million

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It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.

The form was simple. The fields were Email Address and Password.

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The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they have problems with it?

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Posted on January 30, 2009 in Useful links by Dan Herwig

8 Responses to “The $300 Million Button.”

  1. On January 31st, 2009 at 8:04 pm S Yanoff said:

    FYI, the working link is:
    http://www.uie.com/articles/three_hund_million_button

    Good story!

    Thanks,
    -Scott

  2. On February 27th, 2009 at 7:09 am Mateusz Krzeszowiec said:

    Blog entry about usability should have a valid links IMHO :D .
    Great story anyways!

  3. On December 6th, 2009 at 11:56 pm ReetIntuile said:

    This is my first word :)
    Hi

  4. On December 30th, 2009 at 9:34 pm DuarryWal said:

    Excellent update I actually didn’t know that! Its good to see you updating this even during these tough economic times.
    Sarah,
    Watch Daybreakers Online site admin, fellow blogger.

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