Being “Good” is Good Business to Female Consumers
After being neck deep in the Active Insights project for a few weeks, it’s interesting to see just how many of our recommended ideas and strategies are aligned with other prominent sources out in the marketplace.
I was reading Ad Age Online and I saw something that immediately caught my attention. They’ve been running this great column called CMO Strategy, with articles from various editors and reporters about value proposition-rich topics that are meant to appeal specifically to M-level business associates (marketing managers). This past week’s column featured a thought-provoking article by Kimberly Anderson Kelleher entitled, “’Good’ Matters to Consumers.”