Here I am introducing Hanson Dodge Creative’s first blog. I started HDC out of a spare bedroom about 25 years ago, the same time that Apple introduced the computer that would change everything. At the time, our mission was simply stated as creating “Design that works.” We’ve believed from the start that great design has to serve a higher cause. For us, that cause has always been defined as serving the best interests of the end-user while making things better for our clients. This simple mission combined with an abundance of talent, passion and hard work, has brought us to where we are today – the infinitely provocative convergence of four major forces: design, business, marketing and technology.

Today I am proud to say, Hanson Dodge Creative is 90 of the most talented people in branding, design and technology. We continue to serve the same mission: to make things better for our clients. As we have grown, so have our ambitions. Beyond our passion for branding, design and technology, we have sharpened our focus to brands that want to reach the Active Lifestyle Consumer. This has enabled us to grow our expertise and provide greater insights and value to our clients, a list that includes many of the leading active lifestyle brands in the world. Serving Trek Bicycle, Horizon Fitness, Old Town Canoes, CycleOps Power and many others has given us a unique vantage point to study this consumer. It is this experience, combined with our time-proven expertise and growing research efforts that establishes HDC as America’s foremost brand experience designers focused on the Active Lifestyle Consumer.

This blog is an effort to turn Hanson Dodge Creative inside out and provide a platform to explore this dynamic and wildly convergent landscape. Thanks for reading. We invite you to share your ideas and explore with us a rapidly evolving world that we find infinitely exciting and challenging.