A New Way To Connect To Your Favorite Band
The web is changing the way musicians are marketed, and the way artists and fans connect. If you are in a band or into music merchandise, you need to check out Tunipop
. Currently in beta, Tunipop bills itself as “the online source for discovering all forms of music-related fan gear and interacting with other members.”
Tunipop is not a retail outlet or a source for CDs, DVDs or digital downloads. Rather, Tunipop strives to help fans easily find official sources of available music merchandise like T-shirts and posters. It also helps artists market their fan gear more effectively.
The Merchandise Resources section directly links artists to apparel printing, on-tour merchandise and fan club management services, just to name a few.
The site will soon have about 5,000 pages of content which will mainly consist of artist listings within Tunipop’s Go2Merch directory. Coldplay, Elvis Costello, Alicia Keys and the Beastie Boys are some of the artists represented. Tunipop will eventually grow this directory through user-generated artist listings.
Future site enhancements include a syndicated blog, news, links and feature sections. A mobile version of the site is also in the works.
Tunipop wants to be a player in a $6 billion global market. They appear to have some traction, having beaten MySpace to the punch thanks to MySpace’s decision to delay their music merchandise push until later this year.
Tunipop has an interesting angle worth exploring, so check out the site
Universal Remote trailer
Holiday Wishes dvd or watch for it on your favorite band’s MySpace or Facebook page
Creating and Connecting with Brand Champions Through Your Website and Social Media
I recently did a presentation to the Milwaukee Internet Marketing Association on how brands need to leverage the web to help build loyal consumers and convert them into what we call “Brand Champions.”
It was interesting pulling this presentation together because the thoughts I captured are at the heart and soul of what we as a firm work to deliver for every brand we work with when we create any program. Creating Brand Champions requires a discipline and focus that extends far beyond the marketing department. From product development, to service, to sales, to dealer relations there isn’t an area of an organization that doesn’t impact a brand’s ability to create lasting, meaningful relationships with their consumers. Steve Rubel wrote a post on Micro Persuasion “Preaching to the Converted” almost three years ago that I believe extends to how brands should approach all their work online.
- FIND The Cowboys movie download where your target consumers and brand champions are interacting online
- LISTEN
to what they are saying to better understand what they want and need from your brand
- ENGAGE
your users in a dialogue and create new ways for your consumers to interact with your brand
- EMPOWER
your Brand Champions to create stories and lead conversations about your brand to actively influence others
I cover these in my presentation with examples of how LISTENING, ENGAGING and EMPOWERING
your users within a Brand’s site can help create Brand Champions. Check out my presentation Surviving Christmas and I would love to hear your point of view on the topics covered.