Learning about the web from Maasai warriors.
A recent story out of the UK caught my eye earlier this month – six Maasai tribesmen flew into London to run in the London Marathon. They weren’t just doing it for fun – they were raising funds for clean water resources in their Tanzanian village.
The story itself was fascinating. Wearing their native garb, jewelry and shoes made from car tires, most finished the marathon in under five hours and the group raised over £60,000 (approx. $127,000 USD) for their village.
I was equally impressed, however, by how well the organizers used minimal technology for maximum effect.
The Maasai Marathon site is bare bones, allowing visitors to get more information about the cause, learn more about the runners and donate online to help the Maasai reach their goal. The organizers created an effective offline campaign to generate interest and drive traffic to the site. Without bells and whistles and excessive social media tools, the site is a tool for visitors to get the information they need to make an educated decision about supporting the Maasai’s effort.
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As a web designer, it’s always tempting to experiment with the newest and shiniest tools and technology to create a “wow” online experience. However, sometimes simplicity is far more effective than maximum interactivity. In this case, the simple online site a) was more in keeping with the tribesmen themselves (who don’t own computers) and b) kept the focus on the Maasai and what they hoped to accomplish.
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The Maasai campaign reminded me how more is not always better. It’s critical to define your goals clearly and choose your tools carefully to reach that goal. If the goal is simple, always consider a simple solution. Great editing skills are every bit as important as flashy solutions.
p.s. If you’re intrigued by the Maasai’s story, you might want to check out the chief’s diary of his week in the UK.
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