Active Minds™ is a blog dedicated to understanding the Active Lifestyle Consumer.
Produced by Hanson Dodge Creative, Active Minds is a forum for Active Lifestyle Consumer marketing and technology professionals to share thoughts and insights about branding, technology and design.
Trend Central has an interesting article today about how the economy may be having an unexpected effect on fitness. While straight-up gym memberships are down, free and/or fun novelty fitness activities seem to be on the rise. Specifically mentioned — hula hooping, jumping rope and even burlesque dancing.
It will be interesting to see what other childhood fitness activities* catch on while we bounce back from our economic slump.
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